New Canadian Anti-Spam legislation

Thursday, April 30th, 2009

:: Web Trends

Canada Flag

Canada has now announced it’s own legislation project to protect citizens from Spam. The Electronic Commerce Protection Act, or Bill C-27 has been announced with possible penalties of up to $10 million for spammers. A few months after the launch of the National Do Not Call List to regulate the telemarketing industry, this recent proposed Anti-Spam legislation will attempt to do something similar for the world of Canadian email marketing. Continue Reading

What’s The Biggest Social Sharer? EMAIL!

Tuesday, March 30th, 2010

:: Web Trends

When people want to share interesting links to their friends, they’re over two times more likely to be reaching for their email client than all of the social networks combined according to Tynt Multimedia, a web analytics company based in Calgary.

Tynt tracks social sharing via copy-and-paste actions, and according to their statistics from 400,000 websites, 70% of all sharing is via email. Facebook is a distant second at 25%. Continue Reading

How A Bill Becomes A Law…

Saturday, June 5th, 2010

:: Web Trends

For those of you who were reading last year, you might remember that we talked a little about Bill C-27, the Electronic Commerce Protection Act, a bill under review in Canada to deal with the issues of spam, phishing, spyware and malware. And now, an update!

Bill C-27: Electronic Commerce Protection Act is now Bill C-28: Fighting Internet and Wireless Spam Act. Continue Reading

Email Marketing with Facebook Timeline

Wednesday, April 11th, 2012

:: Web Trends

At the end of March, Facebook automatically switched brand pages to the Timeline version. Marketers now have a new tool to feature their product – by easily presenting its chronological history. This is an asset for showcasing culture and brand as current Facebook users receive a close-up look of the company. The Timeline brand page certainly presents a new opportunity for resourceful email marketers to increase subscribers and to gain an engagement channel. Continue Reading

The Interesting History of the Internet and Email

Friday, May 18th, 2012

:: Web Trends

The Internet is increasingly becoming an essential part of society. We use it for entertainment, commerce, education, socializing — the list goes on and on. But have you ever given thought to how the Internet works, and how it came to be? More specifically, how did “e-mail” in all its usefulness, become such a standard part of our day to day communication, and such a useful tool for getting information to the masses?

Continue Reading

Why Don’t You “Like” Me?

Friday, June 8th, 2012

:: Web Trends

With the staggering growth and adoption of social media, more and more companies are gravitating towards establishing an online presence. It’s uplifting to take note of the overwhelming positivity generated on social networking sites, especially when it comes to using the famous “like” button to become a fan of a company or brand on Facebook. But what if your fans want to (figuratively) dislike you – becoming inactive, leaving the conversation, or worse, deleting your page from their list of “likes”? Continue Reading

Lessons from Mesh Conference

Wednesday, June 20th, 2012

:: Web Trends

It’s been a few weeks since Toronto’s Mesh Conference, but I decided to come back to it to share some things that I learned during the event.

What’s Mesh, you ask? The Mesh Conference is an annual event, which brings together movers and shakers of the digital world, and a crowd of industry professionals and internet enthusiasts. It is arguably the best event of its kind in Toronto, and being responsible for Upaknee’s social media presence I could not miss it. Continue Reading

Canadians Prefer Personalized Marketing

Wednesday, July 18th, 2012

:: Web Trends

According to recent research conducted by SAS and Leger Marketing, and summarized here by eMarketer, Canadians are aware of current marketing methods and are able to recognize those companies which put effort in tailoring their messages to customers and those who don’t.

The research shows that 64% of those 1,511 surveyed online Canadians can tell when a company has done their research and tailored their marketing to them. Continue Reading

Remember the Law before Sending Email Campaigns

Wednesday, August 15th, 2012

:: Web Trends

As in any other industry, there are certain regulations set out for email marketers. It is important to remember them in order to avoid conflict with the law.

A given country’s law applies to you if you are sending emails from or to that country, or when a domain is located in that country.

For example, if you are located in Canada but at least one of your subscribers uses a US-based domain, such as hotmail.com or gmail.com, then you are required to follow US regulations. Continue Reading

The Spanish Prisoner

Friday, August 24th, 2012

:: Web Trends

The story of the Spanish Prisoner starts in 1588, at an unknown location and involving an unknown character. For the purposes of this story let’s name the character Mark, as he has just been marked as the next victim of a new form of fraud.

Sitting at a wooden table in a dark room illuminating with candle light, Mark curiously looks at a mysterious envelope which has just arrived from far Spain. He takes a knife and cuts the seal open, pulling out a yellowed piece of paper. There he sees a letter of which content is as follows: Continue Reading

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