How email newsletters are changing legacy media

Email is back from the dead

Monday, January 18th, 2016

:: Best Practices, Email Newsletters, Media, Web Trends

Print newspapers have always been a welcomed guest at the reader’s front door, but as access to information has become so vast with the introduction of digital, legacy media is finding another point of entry: the email inbox.

Although email may seem like the last option for media companies looking to adopt a killer digital strategy, it’s quickly proving that it’s a key player in the digital ecosystem for media. By using subscription centres, sign up forms, and themed newsletters, media organizations are gaining more than just entry, they’re leveraging email into intimate relationships with their readers. Continue Reading

11 tips for creating a highly engaging email newsletter

no image

Friday, January 22nd, 2016

:: Email Newsletters, Tips & Tricks

Email newsletters are an excellent way for media companies to engage readers and subscribers directly. They help to increase interactions, build brand reputation, and strengthen relationships with customers. However, email newsletters can be intimidating without the right guidelines. To help out newsletter producers and editors, we’ve developed a list of best practices for e-newsletters that help to take your email rates to the next level, drive people back to your website, and increase readership.

Continue Reading

Why email newsletters are effective for delivering


Tuesday, February 16th, 2016

:: Email Deliverability, Email Newsletters, Media, Uncategorized


In 2016, media organizations are in a tough position.

Technology has evolved over the last decade to the point where up to date news is now so easily accessible on the internet at no cost. The reality that news is easily accessible at no cost is causing consumers to cancel their paid subscriptions because consumers are always looking for ways to cut costs.

In this article, we look at why email newsletters are the most effective way for media organizations to take back their place as a medium for delivering news over other (free) sources like Facebook and Twitter. Email newsletters work harmoniously with current technology to meet consumers’ needs and have been proven to lead to increased, paid subscriptions.

Continue Reading

Email Newsletters as a Digital Channel for Journalism

Polis Report Email Newsletters

Monday, March 14th, 2016

:: Email Newsletters, Guide, Journalism, Media, Web Trends


This past January, the London School of Economics & Political Science (LSE) and their journalism think-tank, Polis, released their annual report. The report, which was written by Swedish research fellow, Charlotte Fagerlund, is titled “Back to the Future- Email Newsletters as a Digital Channel for Journalism” and highlights the resurgence of email newsletters for News Media. Continue Reading

OMG! Teens love email newsletters!

Teens love email newsletters

Tuesday, March 15th, 2016

:: Email Deliverability, Email Newsletters, Journalism, Web Trends


It goes without saying that in today’s digital age, teenagers are using smartphones to spend a lot of time on the Internet. As a result, printed publications and programming on television are beginning to fall by the wayside. To maintain engagement with teenage audiences, publishers and broadcasts need to adapt with technology and “go where the people are.” In this article, we look at email newsletters as an effective way for publishers and broadcasters to recapture and engage with teenagers whom are beginning to abandon the traditional means of consuming content.


Continue Reading

How the CBC Increased Newsletter Engagement

CBC Case Study by Upaknee

Monday, March 21st, 2016

:: Case Studies, Email Deliverability, Email Newsletters, Media


As Canada’s public broadcaster, the CBC shares important news with people across Canada and all over the world. In the past couple years there has been a huge shift from print publishing to online publishing, making digital increasingly vital in the overall strategy of News Media and Publishing organizations. Different media outlets have since been experimenting successfully (and unsuccessfully) with mobile and tablet applications, social media, video, SMS, paid digital subscriptions, and email newsletters in order to capture new audiences and further engage existing ones.

Continue Reading

When is the best time to send an email campaign?

Screen Shot 2016-05-26 at 1.35.50 PM

Thursday, May 26th, 2016

:: Best Practices, Email Newsletters, Guide, Infographics, Tips & Tricks


As someone who cares about engaging your audience through email, you may find yourself wondering ‘when is the best time to send out an email campaign?’ With the high volume of emails being delivered to your audience’s inbox everyday, it’s important to break through the clutter with awesome subject lines and content, while also delivering your campaign at the perfect time. This will help ensure that your email catches the subscribers attention at a time when they are wanting to read your email. To help you determine the best time to send your next email campaign, we’ve listed these 8 best practices for you to follow. Read below!
Continue Reading

Everything you need to know about mobile responsive


Friday, June 24th, 2016

:: Best Practices, Email Deliverability, Email Newsletters, Infographics, Media


Mobile optimization has been taking the world by storm! Making it crucial to understand how it affects your day to day business initiatives, like your email communications. As more and more people resort to their mobile devices for everyday activities, the need for mobile responsive emails has become increasingly important. The functionality and appearance of your email campaigns can have a huge impact on your readers, which emphasizes the importance of creating a mobile responsive email to create a pleasant experience for your subscribers.

Continue Reading

5 benefits of using social sign-in


Tuesday, July 19th, 2016

:: Best Practices, Email Newsletters, Login, Sign-in


We’re constantly searching for new ways to engage with our audience and provide them with the content they love and enjoy consuming. In order to do so, a smooth transition needs to be in place to convert your visitors into leads. When a road block begins from the start of the conversion process you can almost instantaneously lose a potential subscriber’s interest. Many users are finding it to be an extremely overwhelming process to sign up for a new user account online causing them to leave a website altogether. Manually inputting their personal information to sign up for a newsletter campaign can be a time consuming process and in turn have people running away! With a simple click of a button, a social sign-in option can help prevent this from happening. A social sign-in can offer a swift process to convert new user into a subscriber and allow your business to engage with your audience right from the start!

Continue Reading

6 easy tips & tricks to segment your email list!

Untitled design (3)

Thursday, August 18th, 2016

:: Best Practices, Email Deliverability, Email Newsletters, Segmenting


Congrats! You have successfully compiled an email list for your campaign, now what? It seems that the common mistake businesses continue to make time after time is to send the exact same email out, forgetting to use the process of segmentation.  

You might be thinking ‘is this something that’s worth my time and effort?’ Segmenting your contact list can allow you to deliver relevant content to a specific group of subscribers and in turn, satisfy their unique preferences and needs. Continue Reading

Upaknee Commitment