Using an ‘old’ contact list has risks!

Friday, April 17th, 2009

:: Best Practices

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched in a while. This can often do more harm than good, so watch out!

Let’s say you haven’t sent any email to your subscribers for a while – about 6 months – and you have now decided to start a weekly newsletter in order to share your coveted knowledge, making your subscribers very happy. You prepare it carefully and send a few tests. Then suddenly you think: “Wait, maybe it would be a good idea to (re)confirm their permission first”. Phew! Continue Reading

‘Old’ contact lists? Send a “Re-Opt-In”

Sunday, April 19th, 2009

:: Best Practices

This post is related to a similar post on using ‘older’ contact lists.  Read the previous post here:

Here’s some good advice when preparing your re-opt in email:

  • As with any email, make sure to have the clearest “FROM” possible so they can always identify you Continue Reading

Should you add an ‘unsubscribe’ link?

Tuesday, April 21st, 2009

:: Best Practices

Loren McDonald has just published an interesting blogpost on the need (or not) to add a second unsubscribe link on the top of your email content. If you feel that many of your readers are hitting the Spam button instead of simply unsubscribing to your mailings, you should read her advice. Continue Reading

Improving Email Deliverability

Tuesday, July 14th, 2009

:: Best Practices

While Upaknee employs a number of measures to ensure reliable delivery, some of our customers may find that over time some of their emails are ending up in the Junk E-mail folder of their recipients.

There are two frameworks, Sender Policy Framework and DomainKeys Identified Email, that may be affecting your email delivery effectiveness.  It is becoming more and more important to deploy forms of email authentication to battle spam, phishing and other nefarious email tactics. The good news is that we understands both of these frameworks and can help you implement the necessary changes to improve your email deliverability. Continue Reading

5 Quick Tips to Help Improve Email Campaign Conversions

Wednesday, March 31st, 2010

:: Best Practices

The following suggestions should help you consistently grab your subscriber’s attention and provide them with an overall greater user experience:

  1. Use a custom designed template that reflects your brand, the audience and the message that you are sending.  For example, a home hardware store might design a template that matches their logo and brand.  However, if the newsletter is a “Gardening Tips” campaign – the template should also reflect these qualities. Continue Reading

Email Marketing + Social Media = Lasting Impact

Tuesday, May 4th, 2010

:: Best Practices

Social networking guru Mark Evans wrote a piece on The Globe and Mail yesterday entitled “E-mail marketing booted to the sidelines“. Despite the ominous headline, Mark has a positive outlook on email: Continue Reading

Share to Social: Bring Extra Life to Your Campaigns

Friday, May 21st, 2010

:: Best Practices

Continue Reading

Supercharge Your Emails With Social Media Sharing

Thursday, June 24th, 2010

:: Best Practices

Mashable blogged about an email study that shows that giving your email subscribers the ability to share the email via their favourite social media site can increase your marketing reach:

The study of 500 million e-mails sent using the service found that e-mails that included options like share on Facebook or Twitter generated a 30% higher click-through rate than emails without them.

Continue Reading

Why Did Your Subscriber Unsubscribe?

Tuesday, October 25th, 2011

:: Best Practices

Subscribers are contacts that are added to your subscriber list either through opt-in or double-in permission. They have consciously chosen and explicitly given you permission to send updates, information and news from your organization or business. There are various means of obtaining subscribers, either directly through your website, social media platforms, and product purchases or through online and in person events.

Many of us have been through the frustration of creating a mailing, curating content, sending and then excitedly viewing the performance statistics, only to see a large number of un-subscribers or deletes. Continue Reading

Creating a Clear Call to Action

Tuesday, January 24th, 2012

:: Best Practices

The simplest and most obvious approach in email marketing is often overlooked. Creating a clear call-to-action is one of the most important elements of email marketing and should be the focus of your campaign.

The underlying goal of your message is to prompt your target audience into a specific “action”. The action can manifest itself in many forms Continue Reading

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