Privacy Policy Update: GDPR

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Friday, May 25th, 2018

:: Announcements, Best Practices, CASL, Email Deliverability

As a Cloud Messaging service provider, ensuring the integrity of customer data is at the heart of everything that we do. As you may be aware, the EU is is enacting the General Data Protection Regulation (GDPR) and Upaknee has used this as a catalyst to review our data protection policies.

We’re excited to announce that as part of this analysis, we have made some critical updates to our Privacy Policy to take in to account the requirements of GDPR.  Similarly, we have also aligned our Anti-SPAM policies to align with all global regulations.

If you want to read our full Privacy Policy, check it out here.

If you have any questions on our updated Privacy Policy or on GDPR as it relates to your Upaknee account, please contact support at

Why CASL‘s Private Right of Action Has Been Suspended


Wednesday, June 14th, 2017

:: Announcements, Best Practices, CASL, Email Deliverability

The Canadian Anti Spam Legislation (CASL) private right of action that allows organizations to be sued by anyone who claims to have been affected by an act or omission that violated CASL, was scheduled to come into effect on the 1st of July, 2017.

However, due to the complexity of the concerns raised by businesses, charities and the not-for- profit sector, the implementation of the private right of action has been suspended indefinitely.

Despite the suspension of the private right of action, it should be noted that other provisions of CASL remain in force. So, here is a quick reminder of how to stay CASL compliant when sending out email campaigns:

> Obtain consent from an individual before sending them email campaigns.Also, always ensure that there is a statement present acknowledging that the individual can withdraw their consent at any point.

> Provide a form of identification that could be used by any individual receiving your email campaigns to contact your organization. It is mandatory that all email campaigns sent out should have:

1. The identity of the sender (either organization or individual),

2. The identity of the recipient,

3. The contact information for both the sender and recipient, and

4. The mailing address of the sender.

5. Provide an option allowing recipients to unsubscribe from the mailing at any point in time.

You can learn more about CASL in our support article here

What newsletter content is best for your audience?

Optimizing Newsletter Content

Wednesday, October 12th, 2016

:: Best Practices, Email Newsletters, Media, Newsletter content, Tips & Tricks

A lot of people (including us) have said “Email newsletters are back!”. But the truth is, they never went away. They’ve just experienced a resurgence that has had an impact on a lot of businesses, and in particular, digital publishers.

Newsletters are always evolving and there’s a lot of considerations when deciding which content to include within a new newsletter, or an older one that you want to experiment with. From recently attending the Online News Association’s annual conference in Denver (ONA16), Upaknee was able to speak to dozens of people about their ideas when it comes to newsletter content and how to meet subscriber’s unique preferences. Here’s what we know:


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6 easy tips & tricks to segment your email list!

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Thursday, August 18th, 2016

:: Best Practices, Email Deliverability, Email Newsletters, Segmenting


Congrats! You have successfully compiled an email list for your campaign, now what? It seems that the common mistake businesses continue to make time after time is to send the exact same email out, forgetting to use the process of segmentation.  

You might be thinking ‘is this something that’s worth my time and effort?’ Segmenting your contact list can allow you to deliver relevant content to a specific group of subscribers and in turn, satisfy their unique preferences and needs. Continue Reading

5 benefits of using social sign-in


Tuesday, July 19th, 2016

:: Best Practices, Email Newsletters, Login, Sign-in


We’re constantly searching for new ways to engage with our audience and provide them with the content they love and enjoy consuming. In order to do so, a smooth transition needs to be in place to convert your visitors into leads. When a road block begins from the start of the conversion process you can almost instantaneously lose a potential subscriber’s interest. Many users are finding it to be an extremely overwhelming process to sign up for a new user account online causing them to leave a website altogether. Manually inputting their personal information to sign up for a newsletter campaign can be a time consuming process and in turn have people running away! With a simple click of a button, a social sign-in option can help prevent this from happening. A social sign-in can offer a swift process to convert new user into a subscriber and allow your business to engage with your audience right from the start!

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Everything you need to know about mobile responsive


Friday, June 24th, 2016

:: Best Practices, Email Deliverability, Email Newsletters, Infographics, Media


Mobile optimization has been taking the world by storm! Making it crucial to understand how it affects your day to day business initiatives, like your email communications. As more and more people resort to their mobile devices for everyday activities, the need for mobile responsive emails has become increasingly important. The functionality and appearance of your email campaigns can have a huge impact on your readers, which emphasizes the importance of creating a mobile responsive email to create a pleasant experience for your subscribers.

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When is the best time to send an email campaign?

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Thursday, May 26th, 2016

:: Best Practices, Email Newsletters, Guide, Infographics, Tips & Tricks


As someone who cares about engaging your audience through email, you may find yourself wondering ‘when is the best time to send out an email campaign?’ With the high volume of emails being delivered to your audience’s inbox everyday, it’s important to break through the clutter with awesome subject lines and content, while also delivering your campaign at the perfect time. This will help ensure that your email catches the subscribers attention at a time when they are wanting to read your email. To help you determine the best time to send your next email campaign, we’ve listed these 8 best practices for you to follow. Read below!
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How the CBC Increased Newsletter Engagement

CBC Case Study by Upaknee

Monday, March 21st, 2016

:: Case Studies, Email Deliverability, Email Newsletters, Media


As Canada’s public broadcaster, the CBC shares important news with people across Canada and all over the world. In the past couple years there has been a huge shift from print publishing to online publishing, making digital increasingly vital in the overall strategy of News Media and Publishing organizations. Different media outlets have since been experimenting successfully (and unsuccessfully) with mobile and tablet applications, social media, video, SMS, paid digital subscriptions, and email newsletters in order to capture new audiences and further engage existing ones.

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OMG! Teens love email newsletters!

Teens love email newsletters

Tuesday, March 15th, 2016

:: Email Deliverability, Email Newsletters, Journalism, Web Trends


It goes without saying that in today’s digital age, teenagers are using smartphones to spend a lot of time on the Internet. As a result, printed publications and programming on television are beginning to fall by the wayside. To maintain engagement with teenage audiences, publishers and broadcasts need to adapt with technology and “go where the people are.” In this article, we look at email newsletters as an effective way for publishers and broadcasters to recapture and engage with teenagers whom are beginning to abandon the traditional means of consuming content.


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Email Newsletters as a Digital Channel for Journalism

Polis Report Email Newsletters

Monday, March 14th, 2016

:: Email Newsletters, Guide, Journalism, Media, Web Trends


This past January, the London School of Economics & Political Science (LSE) and their journalism think-tank, Polis, released their annual report. The report, which was written by Swedish research fellow, Charlotte Fagerlund, is titled “Back to the Future- Email Newsletters as a Digital Channel for Journalism” and highlights the resurgence of email newsletters for News Media. Continue Reading

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