What newsletter content is best for your audience?

Optimizing Newsletter Content

Wednesday, October 12th, 2016

:: Best Practices, Email Newsletters, Media, Newsletter content, Tips & Tricks

A lot of people (including us) have said “Email newsletters are back!”. But the truth is, they never went away. They’ve just experienced a resurgence that has had an impact on a lot of businesses, and in particular, digital publishers.

Newsletters are always evolving and there’s a lot of considerations when deciding which content to include within a new newsletter, or an older one that you want to experiment with. From recently attending the Online News Association’s annual conference in Denver (ONA16), Upaknee was able to speak to dozens of people about their ideas when it comes to newsletter content and how to meet subscriber’s unique preferences. Here’s what we know:

 

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