6 easy tips & tricks to segment your email list!

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Thursday, August 18th, 2016

:: Best Practices, Email Deliverability, Email Newsletters, Segmenting


Congrats! You have successfully compiled an email list for your campaign, now what? It seems that the common mistake businesses continue to make time after time is to send the exact same email out, forgetting to use the process of segmentation.  

You might be thinking ‘is this something that’s worth my time and effort?’ Segmenting your contact list can allow you to deliver relevant content to a specific group of subscribers and in turn, satisfy their unique preferences and needs. Continue Reading

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