Why email newsletters are effective for delivering

Back_to_the_basics

Tuesday, February 16th, 2016

:: Email Deliverability, Email Newsletters, Media, Uncategorized

 

In 2016, media organizations are in a tough position.

Technology has evolved over the last decade to the point where up to date news is now so easily accessible on the internet at no cost. The reality that news is easily accessible at no cost is causing consumers to cancel their paid subscriptions because consumers are always looking for ways to cut costs.

In this article, we look at why email newsletters are the most effective way for media organizations to take back their place as a medium for delivering news over other (free) sources like Facebook and Twitter. Email newsletters work harmoniously with current technology to meet consumers’ needs and have been proven to lead to increased, paid subscriptions.

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The Importance of a Mobile Responsive Email Newsletter

Mobile Responsive Banner

Friday, February 12th, 2016

:: Uncategorized

As many people prefer to use mobile devices over desktop and laptop computers to access the Internet, to communicate and to use applications, it would only be appropriate that e-mail newsletters would function and appear properly on these devices.

In launching an e-mail newsletter program to deliver news, it is absolutely crucial to consider an email’s appearance and functionality on mobile devices.

In this article, we outline three core reasons why email newsletters should be responsive on mobile devices.

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Media insights: email newsletters by the numbers

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Tuesday, February 9th, 2016

:: Uncategorized

 

To remain vigilant and engage with audiences in the rapidly changing world of digital technology, media organizations have gone back to the basics and increased the number of email newsletters they are publishing.  Over the last few years, the number of email newsletters published by such large media enterprises, like The Washington Post and The Guardian, have increased dramatically.  In this article, we look at the number of email newsletters currently in publication by a number of large media organizations and discuss the benefits of increasing the number of email newsletters an media organization is publishing.

 

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Guide: Use Email Newsletters to Engage Your Audience

Use Email Newsletters to Engage Your Audience

Wednesday, February 3rd, 2016

:: Uncategorized

2016 is the year of the email newsletter

As demonstrated by media companies like the CBC, RCI, the Washington Post, and the LA Times, email newsletters are an effective tool for reaching readers and subscribers directly. With the correct systems in place, companies can easily create and send newsletters that engage readers, add value, and lead them back to a website to consume more news content. Continue Reading

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