11 tips for creating a highly engaging email newsletter

no image

Friday, January 22nd, 2016

:: Email Newsletters, Tips & Tricks

Email newsletters are an excellent way for media companies to engage readers and subscribers directly. They help to increase interactions, build brand reputation, and strengthen relationships with customers. However, email newsletters can be intimidating without the right guidelines. To help out newsletter producers and editors, we’ve developed a list of best practices for e-newsletters that help to take your email rates to the next level, drive people back to your website, and increase readership.

Continue Reading

How email newsletters are changing legacy media

Email is back from the dead

Monday, January 18th, 2016

:: Best Practices, Email Newsletters, Media, Web Trends

Print newspapers have always been a welcomed guest at the reader’s front door, but as access to information has become so vast with the introduction of digital, legacy media is finding another point of entry: the email inbox.

Although email may seem like the last option for media companies looking to adopt a killer digital strategy, it’s quickly proving that it’s a key player in the digital ecosystem for media. By using subscription centres, sign up forms, and themed newsletters, media organizations are gaining more than just entry, they’re leveraging email into intimate relationships with their readers. Continue Reading

CASL Cheat Sheet

CASL Cheat Sheet

Thursday, January 14th, 2016

:: Best Practices, CASL, Infographics

Learn the most important things about Canada’s Anti-Spam Legislation at a glance using the CASL Cheat Sheet!

Continue Reading

17 ways to improve your email deliverability

Improve your email deliverability infographic

Thursday, January 7th, 2016

:: Best Practices, Email Deliverability, Infographics, Tips & Tricks

When it comes to sending out organizational newsletters, a lot of people tend to focus on quantity, not quality. Although quantity can be very important depending on your campaign goals, quality is just as, if not more important. When email campaigns emphasize a strategy based on quality, organizations can drastically improve their deliverability rates and ultimately increase the quantity of subscribers and the volume of newsletters being sent.

To help businesses improve their deliverability, we made a list of 17 quality-driven actions that you can take to improve the deliverability of your email campaigns.

Continue Reading

Improve email deliverability through email authentication

Email Authentication

Wednesday, January 6th, 2016

:: Best Practices, Email Authentication, Tips & Tricks, Uncategorized

When it comes to enhancing email deliverability, there are a few things that come to mind. You could clean up your company’s subscriber lists, optimize your email templates to be responsive, test your emails across multiple mobile and desktop platforms, and much more. Authenticating emails however, may not be high on the list of priorities for many organizations who wish to sustain high deliverability statistics.

Organizations using Email Service Providers (ESPs) to send emails and newsletters on their behalf can benefit from understanding why and how email authentication affects deliverability. Continue Reading

A CASL Timeline

CASL Timeline

Tuesday, January 5th, 2016

:: CASL, Infographics

The past year and a half has proved to be a constant learning process for Canadian businesses, as the CRTC has implemented and enforced the Canadian Anti-Spam Legislation.

Many businesses have scrambled to get their Commercial Electronic Messages (CEMs) CASL-compliant but this has actually resulted in a decrease in the number of legitimate emails that businesses send. As a way to educate businesses about CASL, we’ve created the CASL timeline to help people understand how and when the legislation came into effect and what new legislation Canadians can expect in upcoming years.

Continue Reading

Upaknee Commitment