Make Your Campaigns Click Friendly

Click Friendly

Friday, August 29th, 2014

:: Announcements

You are reviewing your recently delivered campaigns and you notice that campaigns are making it into the inbox and the open rates are consistent…but the click rates are lower than it should be.

Does that sound familiar to you? Continue Reading

Photos vs. Text: How to Keep a Balance in Your Campaign

Photos and text in emails

Friday, August 15th, 2014

:: Tips & Tricks

Images are ubiquitous in newsletters today. Moreover, a lot of emails in this day in age seems to feature one large image, to the detriment of text and words.

However, using only one BIG image with little or no words is a spammer favourite – so this might increase your chance of being flagged as a spam email or sent to the junk folder to your contacts. Continue Reading

From Address: is it okay to change it?

From Address

Friday, August 1st, 2014

:: Best Practices

“Is it okay to change my from address?” is a question we receive from time to time. We are more than happy to answer it because the truth is…there is many out there that never ask. Most of them go ahead and change it without even considering consequences, so I hope this post reaches some of those people.

The direct answer to this question is a YES, but there are actions you need to do a certain way in order to avoid problems. Continue Reading

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