Lesson 7: Subscription Forms

Wednesday, January 9th, 2013

:: Best Practices

Simply insert the subscription form code into your website code and Facebook page so visitors to both pages can easily subscribe to your list by filling in the form. This way, you take advantage of your website and Facebook page traffic by adding them to your mailing list.

Enable the growth of your contact lists and allow your conversion rates to reach the sky!

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Lesson 6: Segmenting Lists

Wednesday, January 9th, 2013

:: Best Practices

Creating segments helps ensure your messages are relevant and valuabe to your subscribers.

Segmentation can be accomplished by creating groups that are relevant to your marketing goals. Segments or groups can be based on: preferences, interests, location, company, industry, and any custom fields you choose to input in your subscriber list.

The better you get to know your subscribers through their online activity and behaviours, the more relevant information you will be able to offer – not only will this help you to become a successful email marketer, but you will develop stronger relationships with your subscribers.
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Lesson 5: Reports and Statistics

Wednesday, January 9th, 2013

:: Best Practices

You have successfully sent out your first email campaign, and now it’s time to start understanding the usefulness of tracking campaign performance and subscriber activity!

Campaign Manager gathers statistics at the account level, compiled in one central location which we like to call, Dashboard. You are able to view your latest campaign activity and account performance over time such as: the number of emails sent, opened, clicked-through, and bounced, as well as your current account usage and limit.

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Lesson 4: Testing and Sending

Wednesday, January 9th, 2013

:: Best Practices

A/B Split campaigns test various aspects of a campaign. You can test your content, sender name/email as well as subject line. Just choose the percentage of the list you wish to test version A and B of your campaign. Then pick how long you wish to wait before seeing the results (we suggest 6 hours), and Campaign Manager will automatically send the winning version to the remainder of your subscriber list.

It’s that simple!

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Lesson 3: Email Creation

Wednesday, January 9th, 2013

:: Best Practices

If you aren’t an expert designer or a skilled coder, don’t sweat it! With the help of Campaign Manager’s easy-edit templates, your campaigns will look as if they are professionally designed (and you can take all the credit).

Customize each campaign to complement your fresh content by branding your messages and incorporating your personality through:
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Lesson 2: Campaign Types

Wednesday, January 9th, 2013

:: Best Practices

As your contact lists grow and evolve, your marketing needs and the needs of your recipients change. Choosing the most appropriate campaign to best suit the nature of your messages is important. Read below for a description of different types of campaigns.

1. Regular Campaign A Regular Campaign is the most common campaign which is delivered only once, scheduled for immediate delivery or for future deployment.

2. Recurring Campaign
Recurring Campaign is fully automated, developed, and scheduled for deployment at a desired interval, such as a specific time of the day and/or week.
3. Autoresponder Campaign
Autoresponder Campaign is triggered automatically by a specific event, such as when a new subscriber joins a mailing list or an annual date such as a subscriber’s birthday.
4. A/B Split Campaign
An A/B Split Campaign is used to test various components of your message such as the subject line, sender name/email address, and content, to enhance the effectiveness of your messages

You have begun the process of creating your first email campaign. Now, here comes the fun part… choose a template from our vast Template Library or upload your own. Check your inbox in two days for our next email and be ready to get your creative juices flowing!

Here is a full list of the Crash Course lessons available to turn you into a Campaign Manager expert!

Lesson 1: The Basics
Lesson 2: Campaign Types
Lesson 3: Email Creation
Lesson 4: Testing and Sending
Lesson 5: Reports and Statistics
Lesson 6: Segmenting Lists
Lesson 7: Subscription Forms

Until next time,
The Upaknee Team

Lesson 1: The Basics

Wednesday, January 9th, 2013

:: Best Practices

Getting acquainted with Campaign Manager is a speedy process with our user-friendly interface.

Here are a few steps to take before sending your first email campaign:

1. Start Gathering a Contact List
An active contact list requires at least one valid email address. You can upload a contact listadd contacts to an existing list, or build one over time by integrating a sign-up form on your website or Facebook page. Continue Reading

Happy New Year!

Wednesday, January 2nd, 2013

:: Life @Upaknee

Here at Upaknee we have a lot to be thankful for – our team, our clients, our families, and so much more. We just wanted to take a minute to reflect and to wish everyone a healthy and happy new year!

We have an amazing team and we’ve worked really hard this past year to deliver sound solutions to our clients of all sizes, and to continue developing and improving our platform. This past year we launched Campaign Manager version 3.3, built SMS (for Enterprise clients) and Social Media (for Enterprise and SMB clients) capabilities into our platform, developed and integrated Survey Manager (for Enterprise clients), to name a few big accomplishments. Continue Reading

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