Passbook for Email Marketers

Wednesday, October 17th, 2012

:: Web Trends

Apple has finally released its most anticipated iPhone 5, with its new iOS 6. As any other edition of the phone, the iPhone 5 has built enough hype among tech enthusiasts as well as those less tech-capable, to trigger never ending virtual queues of the millions of people desiring them. Our very own Anna has been waiting for the majestic phone for 4 weeks, now being “only” 743rd in line. Growing up in a Polish home and listening to my parents’ stories, it reminds me of the infamous waiting time for anything of value in the then communist state (though 4 weeks isn’t bad, my grandfather had to wait 5 years for his car). Continue Reading

Facebook Use in Canada

Friday, October 12th, 2012

:: Web Trends

October 11, 2012

Everybody is aware of Facebook. This, most popular social media site, has been been attracting more and more users every year, and currently over one billion of people worldwide are actively using it! Of course, most of these users come from the United States. But how does Canada compare to its southern neighbour? And what Canadian celebrities and brands are most popular on Facebook? Read on to find out… Continue Reading

Spam Complaints, Hard Bounces & Unsubscribes

Thursday, October 4th, 2012

:: Tips & Tricks

One of the questions I get asked most often when talking about email marketing, is how to ensure that emails get to subscribers’ inboxes. My answer is always straightforward: it all depends on your, and your email provider’s, online reputation.

Online reputation, just as its equivalent in the physical world, is based on the amount of respect people give you based on undertaken actions. In the online realm, your domain’s reputation depends on the proportion of emails sent, to the proportion of emails that are regarded as spam. Continue Reading

Upaknee Commitment