The Spanish Prisoner

Friday, August 24th, 2012

:: Web Trends

The story of the Spanish Prisoner starts in 1588, at an unknown location and involving an unknown character. For the purposes of this story let’s name the character Mark, as he has just been marked as the next victim of a new form of fraud.

Sitting at a wooden table in a dark room illuminating with candle light, Mark curiously looks at a mysterious envelope which has just arrived from far Spain. He takes a knife and cuts the seal open, pulling out a yellowed piece of paper. There he sees a letter of which content is as follows: Continue Reading

6 Tips to Avoid Spam Complaints

Wednesday, August 22nd, 2012

:: Best Practices

A spam complaint is the worst thing that can happen to your email. If a recipient flags your email as spam or junk, your reputation will instantly be compromised. Therefore, it is crucial to avoid spam complaints, and here are six rules which should be followed to do so:

1. Make sure every single contact on your list has expressed interest in subscribing to your emails. That means purchased email lists are a no-go (read this article to find out why). If you are just starting a new campaign, ensure your contact list is no older than 3 months. Continue Reading

Features Series: The Save Button, phewf!

Friday, August 17th, 2012

:: Feature Series

Everyone knows that feeling – when you’ve been working so hard on writing or creating something that you are completely zoned out. Then, something happens and all your progress is lost… and you forgot to click save! We’ve all been there at one point or another, and it’s not the greatest feeling, which is why our team at Upaknee has you covered.

When creating a campaign, there is no need to worry about your progress being lost. Why? Because we’ve introduced the Save button! Not only can you save your progress at any time when editing your template, Campaign Manager automatically saves every edit you make. Continue Reading

Import Contacts Using Google

Thursday, August 16th, 2012

:: Feature Series

How would you like to add contacts to your list?

We don’t want to sound like a broken record, but we feel it’s important to stress our ongoing efforts to listen to our customers and, in turn, work hard to meet their needs. We are constantly looking for ways to further improve Campaign Manager’s functionality and ease of use for our customers.

Campaign Manager now provides multiple options – 11 to be exact – when importing contact lists Continue Reading

Remember the Law before Sending Email Campaigns

Wednesday, August 15th, 2012

:: Web Trends

As in any other industry, there are certain regulations set out for email marketers. It is important to remember them in order to avoid conflict with the law.

A given country’s law applies to you if you are sending emails from or to that country, or when a domain is located in that country.

For example, if you are located in Canada but at least one of your subscribers uses a US-based domain, such as hotmail.com or gmail.com, then you are required to follow US regulations. Continue Reading

London 2012 Olympics: Congratulations Canada!

Tuesday, August 14th, 2012

:: Life @Upaknee

The London Summer Olympics have concluded with a perfect night filled with musical performances and glamourous appearances. The almost forgotten Spice Girls were there, George Michael gave an appearance, even John Lennon made a ghostly appearance through a rearrangement of his Imagine.

Meanwhile, our Canadian athletes where standing somewhere among thousands of spectators remembering the past three weeks. Continue Reading

Building your own modular template

Monday, August 13th, 2012

:: Tips & Tricks

With the recent launch of the new version of Campaign Manager we introduced a new editing tool that takes template customization to a new level. The new editor is based on a modular structure that allows you to mix and match various template elements. Making structural changes to the template used to involve diving into the code and re-writing parts of the template. Now you can simply click the elements you want to append to your newsletter and arrange them on the fly. The input interface has also improved. We have added a great tool for uploading your images which allows Continue Reading

Two Methods to Reconfirm a Contact List

Monday, August 13th, 2012

:: Tips & Tricks

It is important to keep email lists healthy. A healthy list improves deliverability, open rates, and click-through rates. Since people tend to change their emails frequently, keeping a healthy list means making sure that the list is not outdated.

A list which has not been used for more than 3-months should be considered outdated. If you are in possession of such an outdated list, it is a good idea to reconfirm it before sending out first campaigns. Continue Reading

Tips for Getting Started with Dynamic Content

Friday, August 10th, 2012

:: Tips & Tricks

Dynamically change the content of your emails (hence, the name Dynamic Content) through the use of customizable fields. These fields correlate to and merge with your database of subscriber information. As such, the use of dynamic content is subject to the information contained in your subscriber database. Dynamic content is used to create more personalized, targeted, and relevant messaging.

Here, I will outline the rules for variables, operators, constants, and expressions, which will help you get started.

Continue Reading

Add Email Subscription Form to Facebook Page

Thursday, August 9th, 2012

:: Tips & Tricks

Being the largest social media network, Facebook is a great place to generate new subscribers to your email newsletter. Here I present a quick email subscription widget installation guide for Facebook Pages.

I assume that you already have a Facebook Page. If not, you can click here to create one.

1. You need to install the Facebook App called Static HTML: iFrame Tab. On the application homepage, click on the “Add Static HTML to page” button. Continue Reading

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