2012 Olympics: Whoa, Look out for Canada!

Tuesday, July 31st, 2012

:: Life @Upaknee

The 2012 Summer Olympics are well underway and with numerous Games on so many channels, it’s a challenge to keep an eye on everything – rest assured, our team at Upaknee is keeping a close eye on our Canadian athletes!

Today Brent Hayden won a bronze medal in the 100-metre freestyle swim, and the Canadian women’s eight rowers team has won silver, capturing Canada’s seventh medal. This comes after our men’s eight rowers won their silver medal yesterday. Continue Reading

Canada Goes for Gold!

Friday, July 27th, 2012

:: Life @Upaknee

The London 2012 Olympic Games kick off today – are you excited for the opening ceremonies? Our team at Upaknee sure is!

I can only imagine the energy and overwhelming excitement in London – and Londoners, along with the entire world, ought to be excited! The Olympic Games exude unity despite a competitive nature; 14,000 athletes from 205 Olympic teams and 170 Paralympic teams come together from around the world. The best of the best compete to win the top titles, and of course, we want to see Canada on that podium! Continue Reading

Getting Started Wizard

Tuesday, July 24th, 2012

:: Feature Series

We found that at first glance, when our customers signed up for Campaign Manager, they wouldn’t know what to do after sign-in. Even though our tool is super easy to use, if you’ve never sent a beautiful email campaign before, it’s not that self-explanatory. I mean, who knew that first you need to choose the subscriber list you want to send to before you can even get into the editing tool? Why should not having a subscriber list stop you from seeing how Campaign Manager works? That’s why we introduced the Getting Started Wizard! Continue Reading

Hard Bounce vs. Soft Bounce

Tuesday, July 24th, 2012

:: Best Practices

We often get asked what are the differences between between hard bounces and soft bounces. Let me explain the two types of bounces in more detail here.


Hard Bounced Emails

An email experiences a hard bounce when its delivery fails permanently.  There are 3 main reasons why an email might fail permanently:

– Incorrect email entry, usually due to a misspelled email address. Continue Reading

Canadians Prefer Personalized Marketing

Wednesday, July 18th, 2012

:: Web Trends

According to recent research conducted by SAS and Leger Marketing, and summarized here by eMarketer, Canadians are aware of current marketing methods and are able to recognize those companies which put effort in tailoring their messages to customers and those who don’t.

The research shows that 64% of those 1,511 surveyed online Canadians can tell when a company has done their research and tailored their marketing to them. Continue Reading

Top 6 Strategies to Build Your Email List Offline

Monday, July 16th, 2012

:: Best Practices

Last week I posted an article about best strategies to build an email database online. As promised, this week I’m writing about best ways to get these emails offline.

Spending most of our days in front of computer screens, many of us forget that traditional methods of communication are still prevalent among certain groups of potential leads. In fact, people tend to trust others more if they interact with them face-to-face. Continue Reading

What About Those Plain Text Emails?

Friday, July 13th, 2012

:: Tips & Tricks

Many marketers use Campaign Manager to design beautiful emails featuring multiple graphics. In midst of all that excitement when branding a campaign, many marketers forget that there are a few email clients out there that don’t support HTML.

It’s important, therefore, to keep those subscribers who are unable to see HTML content in mind. But let’s start from the beginning. Continue Reading

7 Tips to Better Design Your Email for Smartphones

Wednesday, July 11th, 2012

:: Tips & Tricks

According to a recent report published for the Canadian Wireless Telecommunications Association (CWTA), almost 50% of Canadian mobile devices are smartphones, a jump from 33% in just one year. The vast majority of smarphone users regularly check their emails. No wonder then, mobile has become a hot topic for email marketers.

There are a few things one needs to keep in mind when designing campaigns for mobile devices. Here, I list 7 tips which everyone targetting the mobile recipients should follow. Continue Reading

Top 4 Strategies to Build an Email Database Online

Monday, July 9th, 2012

:: Best Practices

Last week I wrote about the 5 reasons why you should not purchase email lists. I strongly argued that the only viable way of acquiring these precious addresses is through valid subscriptions. It is crucial to get a person’s permission before sending them a promotional email or an e-newsletter (and don’t forget about the 3-month rule).

But how do you do it? How do you get these thousands of people to sign up for your emails? I divided this blog into two parts: building an email database online and buidling it off-line. Continue Reading

Campaign Manager version 3.3 User Guide is now available!

Friday, July 6th, 2012

:: Announcements

As promised, here is an update on Campaign Manager’s new version release…

Our talented Writers and Campaign Manager version 3.3 experts have been shedding blood, sweat (especially in today’s summer heat), and tears to bring you the updated Support Site!
Continue Reading

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