Branding in your Email Campaign

Tuesday, June 26th, 2012

:: Best Practices

Branding your email is definitely a major step in audience engagement. In fact, it should be the first step in designing the campaign template. A properly branded email will impact the reader’s presumptions about the purpose and strength of the content. When the message reaches the inbox, consideration is given to the emails that build trust and attention; this can only be attained through the presence of your company’s culture through branding.

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Campaign Manager version 3.3 coming soon!

Friday, June 22nd, 2012

:: Announcements

Over the last few months, the technical team at Upaknee has been busy revamping our email marketing platform and getting creative!

Our Technical Lead on the project and his team have put through many improvements. Campaign Manager also has a fresh, new look, thanks to the Upaknee Graphics Crew.

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Lessons from Mesh Conference

Wednesday, June 20th, 2012

:: Web Trends

It’s been a few weeks since Toronto’s Mesh Conference, but I decided to come back to it to share some things that I learned during the event.

What’s Mesh, you ask? The Mesh Conference is an annual event, which brings together movers and shakers of the digital world, and a crowd of industry professionals and internet enthusiasts. It is arguably the best event of its kind in Toronto, and being responsible for Upaknee’s social media presence I could not miss it. Continue Reading

Organizing Your Information

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Monday, June 18th, 2012

:: Tips & Tricks

An important part of making an email marketing campaign successful is making sure that your email effectively communicates the information that you want it to. But how should you organize that data? Let’s have a look at Richard Saul Wurman’s “Five Hat Racks” principle . Continue Reading

How to Manage Your To-Do List

Friday, June 15th, 2012

:: Life @Upaknee

We’ve all been there… sitting at our desks at work, overwhelmed, and constantly jumping from item to item, attempting to do something – accomplishing  nothing. As someone who has been organizing projects, events, and meetings since 2005, let me share with you some of my strategies on how to keep in control of your to-do list, whether it be at home or in the office.

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Painting a mural in our office

Thursday, June 14th, 2012

:: Life @Upaknee

Here at Upaknee, we spend most of our days improving modules and revamping our email marketing platform. While we get very excited about the nerdy and techy side of things, we also happen to have a creative side.

At times, you just need to get away from your computer screen and give your eyes some relief. Occasionally, our eyes would wander toward the boring white walls in the office. On one such wandering occasion, Upaknee’s in-house creative mind, also known as Hubert, came up with a brilliant idea: let’s use one of these walls as our blank canvas! Continue Reading

Email marketing for Associations

Monday, June 11th, 2012

:: Case Studies

Recently I had the pleasure of meeting a representative of one of Canada’s associations – Natalia. Being involved in such groups myself, Natalia and I talked about the various intricacies of running a not-for-profit organization. Naturally, our conversation slid towards a myriad of challenges which non-profits face on a daily basis, and we both agreed that keeping in close contact with members is the most crucial issue.

Trying to be an optimist in all I do, I decided to come up with a more constructive way of looking at the problem, Continue Reading

Why Don’t You “Like” Me?

Friday, June 8th, 2012

:: Web Trends

With the staggering growth and adoption of social media, more and more companies are gravitating towards establishing an online presence. It’s uplifting to take note of the overwhelming positivity generated on social networking sites, especially when it comes to using the famous “like” button to become a fan of a company or brand on Facebook. But what if your fans want to (figuratively) dislike you – becoming inactive, leaving the conversation, or worse, deleting your page from their list of “likes”? Continue Reading

Make your Contact List Effective: 4 Quick Tips

Wednesday, June 6th, 2012

:: Tips & Tricks

How you manage your lists is critical to the success of any campaign.  Today, Email Marketers have many tools at their disposal that provide the flexibility and power to easily maintain and extend subscriber lists.

1. Use the information you have to better segment your lists. Email marketing data offers incredible segmentation potential which includes the ability to take advantage of small audience segments that traditionally Continue Reading

The 3-month rule

Monday, June 4th, 2012

:: Best Practices

Nowadays people are really trying to get the most out of their email campaigns. This sometimes means going back and using lists you haven’t touched in a while. This can often do more harm than good, so watch out!

Let’s say you haven’t sent any email to your subscribers for a while – a few months – and you have now decided to start a weekly newsletter in order to share your coveted knowledge, making your subscribers very happy. You prepare it carefully and send a few tests. Then suddenly you think: “Wait, maybe it would be a good idea to (re)confirm their permission first”. Phew!

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