Build Reputation, Develop Relationships

Wednesday, May 30th, 2012

:: Best Practices

Reputation is key to delivering emails successfully and maintaining a solid reputation comes down to one golden rule: send emails people want. Getting unwanted emails is almost as bothering as receiving repeated phone calls by telemarketing companies. No one likes that, and yet companies engage in such annoying practices. To build positive reputation with your customers, you need to form relationships. To form relationships, you have to respect the receivers of your message. The age of notorious and aggressive marketing has passed, it’s time to deliver content people really want.

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Send the Best using AB Split Test

Wednesday, May 30th, 2012

:: Best Practices

When it comes to creating breathtaking emails that will increase open rates and click through rates (CTR), a number of varying aspects can be up for discussion. Variables such as subject lines, body content, layout, and colour schemes can make a difference in producing optimal results from your campaign for a particular subscription list. While hours upon hours can be spent looking at statistics from analytic tools you may be using, another strategy that may be available is the A/B Split Test.

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Put the spark back into your relationships

Friday, May 25th, 2012

:: Best Practices

 

Due to the hype and rapid growth of social media, Canadian reports demonstrate a decline in the number of weekly emails Canadians receive. But don’t let this discourage your online marketing efforts – even with this decline, email remains at the heart of all online communication with 92% of online Canadians using email. The challenge for marketers becomes grabbing the audience’s attention in a multitasking and media-filled environment.

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The Interesting History of the Internet and Email

Friday, May 18th, 2012

:: Web Trends

The Internet is increasingly becoming an essential part of society. We use it for entertainment, commerce, education, socializing — the list goes on and on. But have you ever given thought to how the Internet works, and how it came to be? More specifically, how did “e-mail” in all its usefulness, become such a standard part of our day to day communication, and such a useful tool for getting information to the masses?

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