The Subject Line: What’s in it For Me?

Wednesday, March 14th, 2012

:: Best Practices

First impressions are lasting impressions. We’ve all gone to job interviews where the main focus is on how you’re dressed, your body language, and your demeanour. The interviewer initially takes a quick glance to form an opinion based on what they see within the first 7 seconds of meeting you. It’s nearly impossible to reverse or undo a first impression so every new encounter should be taken seriously, for it sets the tone of the relationship that follows.

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The Value of Quality Content

Thursday, March 8th, 2012

:: Best Practices

Whether you’re sending online marketing campaigns, writing a blog, or developing a groundbreaking website, you should be familiar with the phrase: “Content is King”. A well-designed template can establish that initial credibility, when the recipient decides whether it is worth their effort to actually read the email. But if those first few words do not provide the utility the reader is looking for, the email has a chance of being Continue Reading

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