Supercharge Your Emails With Social Media Sharing

Thursday, June 24th, 2010

:: Best Practices

Mashable blogged about an email study that shows that giving your email subscribers the ability to share the email via their favourite social media site can increase your marketing reach:

The study of 500 million e-mails sent using the service found that e-mails that included options like share on Facebook or Twitter generated a 30% higher click-through rate than emails without them.

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Email Marketing Eh? Upaknee is Proudly Canadian!

Wednesday, June 9th, 2010

:: Announcements

We’ve received some customer inquiries lately about Upaknee… who we are… what we stand for and most commonly what does Upaknee mean?

Well, firstly let’s start with Upaknee… what does it mean?  It’s pronounced “Up-ah-knee”, a phonetical representation of a Sanskrit word which in it’s various conjugations means his, hers, their’s and everyone’s… Continue Reading

EasyEdit Templates: Point-and-Click Campaign Creation

Monday, June 7th, 2010

:: Announcements

For those of us who aren’t yet HTML coding experts, working with creating our mailings from month to month can be finicky.  Can’t get that headline or text looking just right?  That image placed properly?   Some of our customers have said it would be great if they could just cut and paste their text and retain all the original styles and formatting of their template.
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How A Bill Becomes A Law…

Saturday, June 5th, 2010

:: Web Trends

For those of you who were reading last year, you might remember that we talked a little about Bill C-27, the Electronic Commerce Protection Act, a bill under review in Canada to deal with the issues of spam, phishing, spyware and malware. And now, an update!

Bill C-27: Electronic Commerce Protection Act is now Bill C-28: Fighting Internet and Wireless Spam Act. Continue Reading

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