5 Quick Tips to Help Improve Email Campaign Conversions

Wednesday, March 31st, 2010

:: Best Practices

The following suggestions should help you consistently grab your subscriber’s attention and provide them with an overall greater user experience:

  1. Use a custom designed template that reflects your brand, the audience and the message that you are sending.  For example, a home hardware store might design a template that matches their logo and brand.  However, if the newsletter is a “Gardening Tips” campaign – the template should also reflect these qualities. Continue Reading

What’s The Biggest Social Sharer? EMAIL!

Tuesday, March 30th, 2010

:: Web Trends

When people want to share interesting links to their friends, they’re over two times more likely to be reaching for their email client than all of the social networks combined according to Tynt Multimedia, a web analytics company based in Calgary.

Tynt tracks social sharing via copy-and-paste actions, and according to their statistics from 400,000 websites, 70% of all sharing is via email. Facebook is a distant second at 25%. Continue Reading

It’s Here – The All New Campaign Manager!

Monday, March 1st, 2010

:: Announcements

We have listened to feedback and have been working hard to improve and enhance our product. Today, we have launch the new version of Campaign Manager and you can see these results of the changes live (http://cm.upaknee.com). Below is a short description of the features included in this release. Continue Reading

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