Email Analytics and Campaign Reporting

// June 1st, 2011 // Understand Users

Measure the effectiveness of your campaigns using email analytics tools from Upaknee. Discover the reality behind your email marketing messages by tracking open rates, click rates, forwards and unsubscribe requests. Gain greater insight and use this information to continually refine your message.

Track Opens and Clicks

Discover and get full visibility into who your regular and most engaged readers are by monitoring message open rates. Go even further by embedding links into your message and tracking their clicks further enhancing your understanding of what interests your readers

Elegant Reports and Simple Graphs

Upaknee’s Campaign Manager presents your campaign activity in a set of elegant and simple graphs. Presented in real time and viewable hour-by-hour. It is also possible to look at reporting data at the subscriber level showing all of their account activity since joining your list.

Easily Maintain Bounces and Unsubscribes

Gain greater insight into the receptiveness of your message by viewing hard and soft bounces, unsubscribe and forward rates by mailing or by subscriber list. You can use this data in combination with our extensive and configurable bounce management system to ensure your messages stay relevant.

Additional Features

Google or Webtrend Analytics: See your customers activity from your email campaign through to conversion.
Feedback Loop Report: Directly from the ISP’s understand how your campaigns have been received.